Northumbria University Open Day Poster

As part of working in the marketing department, I designed a poster to go out to schools and colleges across the country to promote open day events. This piece of work was built upon a poster template from the previous year, which wasn't in keeping with brand style and guidelines.

For this new poster I used Adobe InDesign for the first time. I began by using the classic #TakeonTomorrow imagery for the background, which helped to determine the best placement for the text. To make a bold impact, I allowed the imagery to be the key detail to engage the audience's attention. From there, I built on the key text which was required to promote the events. This was distributed across the country, appearing in over 100 schools and colleges.